Blummy↳ Live, in a testing phase
Product · Development
An assistant for therapists who see children, from record to report
10 modules · 3 specialties · live in a testing phase
Head of Product Design · Careith · Developer · Blummy · Monte Alto, Brazil
Head of Product Design at Careith and developer of Blummy. I build digital products from problem to code.
And also brands, packaging and websites, because the experience doesn't end at the screen.
Today I lead product design at Careith, a generative medical platform, and I develop Blummy, an assistant for therapists who see children, live in a testing phase. Alongside that, I have designed brands, packaging and websites, such as those of LH Media House, Zupan and Entre.
Companies and projects
- Careith
- Blummy
- LH Media House
- Zupan
- Entre Internet
- Amplie
Today[02]
What I do today, and where you can see it.
Careith
Generative medical platform: Ceci, a personal assistant that gives time back to the doctor and turns clinical practice into a coordinated system.
Head of Product Design
Blummy
An assistant for therapists who see children: intake, sessions, goals and reports in one place. Live, in a testing phase.
Developer
Selected work[05]
LH Media House↳ Brand and website
Brand · Website
A rebrand for an audiovisual production company, from identity to website
Identity · brandbook · stationery · website
Zupan↳ Packaging
Packaging · Brand
The brand experience also happens in the hands: a box for Zupan
Box · seal · composition for approval
Entre Internet↳ Live website
Website · Brand
Helping customers compare internet plans and sign up online
4 plans side by side · 1 action above the fold
Amplie↳ App & brand
App · Brand
Bringing a person's credit cards together in a single app
2 onboarding screens · 3 steps to the first card
How I work[04]
From problem to a live product in four steps, with the reason behind every decision. Each step comes with evidence from my work.
1. Understand
I start with the problem: who uses it, what blocks them and what the business needs, before any screen. At Blummy, what comes out of the conversation with practitioners becomes the product roadmap.
- Blummy: a 20-minute conversation with practitioners before building
- LH Media House: the rebrand started from the need to consolidate its market presence
2. Structure
I turn what I learned into structure: modules, flows and rules that hold up. At Blummy, ten modules on a single thread: each one receives and delivers.
- Blummy: the product on a single thread, from first contact to the report
- Each module shows what it receives from the others and what it delivers
3. Design
Interface, brand or packaging, always with the reason behind each decision. At LH Media House, the icon of squares and triangles and the Inter and Obviously pairing have their reasons written down.
- LH Media House: a brandbook with icon, typography, color and applications
- Zupan: a box and the “Qualidade Zupan · Feitos para durar” seal
4. Build
I take it all the way to live: code, database and the detail that only shows up in use. Blummy is live, in a testing phase, and the access rule holds in the database, not only on screen.
- Blummy: live in a testing phase, with a Free plan
- A finalized record doesn't change: corrections come in as an addendum
Services[06]
What I can do for you, and where each one shows up in my work.
Product design and UX/UI
From problem to flow to interface: information architecture, screens and prototypes to validate with the people who will use them.
Deliverable: flows, screens and clickable prototype
Product development
From prototype to a live app: interface, business rules and database, with design and code at the same pace.
Deliverable: a live application
Brand and visual identity
Strategy, identity and a visual system that work from the business card to the interface, documented in a brandbook.
Deliverable: identity and brandbook
Packaging and physical design
The brand in your hands: boxes, seals and objects that take the experience beyond the screen.
Deliverable: print-ready packaging
Websites and e-commerce
Architecture, UX and UI for corporate websites and online stores, designed to convert.
Deliverable: live website
Art direction and content
Visual language and content systems for brands, from social media to audiovisual.
Deliverable: content system and pieces