Brand and interface of a fintech that brings together the limits of several cards.
One idea per screen in onboarding: unify limits and split purchases into up to 12 installments. Biometrics without blocking: “Enable now” or “Enable later”. A layered brand, from the card to the interface: blue gives energy, the UI stays sober where it matters.
Make a young company look trustworthy, and the proposition — unifying cards — understood in seconds.
Amplie is a fintech built on a direct promise: bring together, in a single app, credit cards that today live in separate apps.
A brand and product project together: I designed the identity and the app screens so they would look like they came from the same company.
Make the proposition understood in seconds, still in onboarding.
Build trust in the sensitive moments: biometrics and card registration.
Look trustworthy without becoming “one more blue bank”.
“Unify your credit with Amplie” and “Split your transaction into up to 12 installments”. One idea per screen, an illustration that warms up the brand, progress by dots and “Skip” always visible.
Biometrics activation offers “Enable now” and “Enable later”, and doesn't show the notice again. Face registration explains why the data is used and guides the capture — “choose bright places”, “remove accessories” — so the photo comes out sharp.
Complete the details, verify the card with a small charge on the statement and start using it. The screen ends with “Secure environment”, reinforcing trust at the most sensitive moment.
The main card shows the unified available limit (R$ 7,800 of R$ 11,000) and, right below, a bar with total, used and available. The bottom navigation brings together Home, Wallet, Transactions and Amplie.
The idea of layers — cards that merge into one — becomes bands of blue that organize the brand and show up in the app. Vibrant blue gives energy; the interface stays sober where it matters: limit, amounts and actions.
Diagnosis, positioning and archetype: what Amplie promises and to whom.
Name and verbal identity for a proposition that fits in one sentence.
Layered system in blue, modular shapes and an illustrated cast.
Onboarding, biometrics, card registration and home, in parallel with the identity.
Cards, outdoor media, giveaways and stickers.
onboarding screens, one idea in each
steps to register the first card
unified limit on the home: the data that matters most
Complete identity, app screens (onboarding, biometrics, card registration and home) and a graphic system with illustrations.
Usage data: not available for this project.