I'm Vinícius. I lead product design at Careith and I develop Blummy.

I started with images and, little by little, moved from designing the piece to designing the system.

I started with images: I was a photographer in 2018 and 2019 and, in 2019, a graphic and web designer at Global Trade Technology. Since then I have designed as a freelancer: brand, interfaces, packaging and websites.

My foundation was mostly graphic. Over more than six years of design and creative direction, it turned into something else: I use design to structure businesses, brands, digital products, communication and experiences. Today the work almost never starts with the piece. It starts with a question: what really needs to be built to solve this problem?

So I go through context and diagnosis first, then strategy and structure, and only then direction, design and implementation. That holds for a brand, an app and a package. The result is usually not just a piece: it is a system.

A brand project can lead to a website. The website can show that a product is missing. The product asks for a management system, which can use automation and AI, and communicating that product asks for content that follows the brand. I can see that chain, and that is where I help the most.

That path took me to digital product and, then, to code. Today I lead product design at Careith and I develop Blummy, and the two help each other: I design already knowing what it costs to build, and I build already knowing why the screen is the way it is.

I also work off the screen. I built the brand and the website for LH Media House and designed Zupan's 40-year box, because the experience of a brand can't and shouldn't be only observed in the digital: it also reaches people's hands.

I use artificial intelligence as a layer of the process, not as a shortcut: in research, prototypes, development and automation. The tool is chosen after the solution. On this site, no image is generated by AI: the screens are real captures and the brand materials are my own work.

I have worked in healthcare, technology and telecom, food, retail, automotive, architecture and interiors, professional services, events, handmade products and agencies. Entering a new business and quickly understanding what is particular about it is part of the craft.