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2025Case 3/5 · Zupan

The brand experience also happens in the hands

Box and seal for Zupan, a clutch-servo brand: a physical object that takes the brand, the quality and the 40 years beyond the screen.

My role
Design of the box and the seal
Scope
Box · seal · composition for approval
Brand
Zupan · Servos de Embreagem
Output
Printed packaging
Zupan boxes in blue and green, with a white Z
Composition of the Zupan boxes for approval.

01If you read only one part

A brand's experience can't and shouldn't be only observed in the digital: it also reaches people's hands. A box that brings together the brand, the seal and Zupan's 40 years in an object you hold. The “Qualidade Zupan · Feitos para durar” (“built to last”) seal signs the promise on the packaging itself.

↳Challenge and solution

Challenge

Take the brand and the 40-year seal to a physical object, with the same clarity it has everywhere else.

Solution

  • Diagonal stripes in blue and green
  • The Z as the protagonist
  • “Qualidade Zupan · Feitos para durar” seal

02Context

Zupan is a Brazilian brand of clutch servos (“Indústria Brasileira”), carrying a 40-year seal. This project took the brand to the packaging: a box and a seal, presented as a composition for approval and then printed.

For someone who works on digital products, it is a useful reminder: the first contact with a physical product happens at the packaging, and it has to say the same thing the brand says everywhere else.

03What I did

01

The box: the Z as the protagonist

Business

Diagonal stripes in blue and a green base organize the face of the box; the brand's Z gets scale, and the 40-year seal stays in view.

Composition for approval: Zupan boxes in blue and green, with a white Z on the largest one
Composition for approval.
Zupan box seen from the front, with the “Servos de Embreagem” brand and the 40-year seal
Front view of the box.
02

The seal that signs the promise

Business

The round seal carries “Qualidade Zupan · Feitos para durar” and the brand's monogram, and was presented in its own composition for approval.

Detail of the “Qualidade Zupan · Feitos para durar” seal on the blue box
Zupan box seal.
03

From the file to the printed object

Business

The experience is only complete when the file becomes an object: the printed boxes, stacked, carry the brand, the stripe and “Indústria Brasileira” with the flag.

Printed Zupan boxes, stacked, with the brand and the Brazilian flag
The printed boxes.

04My role

Me

  • Design of the box and the seal.
  • Composition for approval.
  • Files for print.

Team

  • Zupan: brand, approval and packaging production.