01
An icon of squares and triangles
Business
The abstract icon, made of squares and triangles, reflects the diversity of approaches in the company's projects. The straight and rounded corners of the identity balance firmness and approachability.
A rebrand for an audiovisual production company, from identity to website
Brand, brandbook, stationery, applications and website for LH Media House, a film production company specialized in digital content and strategy.
- My role
- I built the brand and the website
- Scope
- Visual identity · brandbook · stationery · applications · website
- Client
- LH Media House, audiovisual production company
- Platform
- Print, objects and web
- Live
- lhmediahouse.com.br
- Project
- See the live website ↗
01If you read only one part
A rebrand built on the Hero archetype: youth and energy with maturity, responsibility and confidence. The name stayed; the visual shift is prominent. Straight and rounded corners balance firmness and approachability. An abstract icon of squares and triangles, heavier typography and a system that runs from the business card to the website.
↳Challenge and solution
Challenge
Consolidate a production company's presence in the market with a more poised and impactful brand, without losing the energy that defines it.
Solution
- Hero archetype
- Icon of squares and triangles
- Inter and Obviously, black and orange
- Brandbook, applications and website
02Context
LH Media House is a film production company specialized in digital content and strategy, standing out for driving the growth of businesses and entrepreneurs with a cinematic approach.
Facing the need to consolidate its presence in the market, the company started a rebranding project. I built the brand and the website.
03Problem and goals
The company The brand
- Consolidate its presence in the market.
- A more poised and impactful approach, without losing the energy.
The identity Direction
- The name was kept because of its consolidation in the regional market.
- The visual change had to be prominent.
Goals
- 01
Consolidate the brand's presence in the market.
- 02
Blend youth and energy with maturity, responsibility and confidence (Hero archetype).
- 03
Keep the name and transform the look.
04What I did
02
Typography and color, with intent
Business
Two families: Inter, for presence, flexibility and legibility, and Obviously, for the company's youthful aura, with distinct, subtle strokes. In color, black for presence, orange #e56107 for energy and light gray #ececec for focus.
03
A brandbook that holds the system together
Business
The identity was documented in a brandbook: concept, icon, typography, colors, photography and applications, so the brand stays coherent in every piece.
04
Applications: from stationery to objects
Business
The system extends to business cards, stationery, a welcome box, tickets, the crew T-shirt, a cap and a mug.
05
The website
UserBusiness
The lhmediahouse.com.br website presents the company, the delivered projects and the solutions, and leads the visitor to a quote request: a form with project type, description and contact preference.
05Results
Delivered
Complete visual identity, brandbook, stationery, applications and a corporate website, live.
Being measured
Results data: not available for this project.
06My role and team
Me
- Identity direction: concept, icon, typography and color.
- Brandbook and applications.
- Design and build of the website.
Team
- The LH Media House team: briefing, audiovisual production and use of the brand.